1966 Mercury M-100 – East Coaster of the Day

1966 Mercury M-100 – East Coaster of the Day


In Canada, back in the 1950s and ’60s, there were almost as many Mercury light duty trucks as Fords.

Lincoln Mercury dealerships across Canada needed a truck to sell, so Ford Canada rebadged F-100 and other Ford trucks. So between 1946 and 1968, if you bought a truck at a Lincoln Mercury dealership, it was a Mercury.



In the beginning there were minor exterior and interior trim upgrades. The running gear was identical on the two brands, though.

By 1966, aside from ‘Mercury’ in chrome letters above the grill, embossed across the tailgate and on the hubcaps, there was no other difference in the exterior of a Mercury and a Ford pick-up.

Inside, the horn button in the middle of the steering wheel is, understandably, a lightening bolt on the Mercury. On the F-100, it says Ford.



This beautifully-restored 1966 Mercury M-100 belongs to Rick Lafrance of Fredericton. He wanted an old truck to restore and love and he picked what is becoming a classic. He bought the truck three years ago. Prior to that it had lived in a barn for 14 years. It’s got a 352 ci V8 with a three-speed column shift manual transmission.



With its snappy paint scheme, this Mercury is the kind of truck that makes people smile.


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